Coins are used to give virtual gifts on TikTok. Users can follow accounts they like and share or give hearts, gifts, and comments on videos they have enjoyed. Music is a crucial aspect of TikTok – the app has an extensive music library and is integrated with Apple Music, allowing users to add, remix, save, and discover songs. Users can create and watch videos using features such as filters, split screens, green screens, transitions, emojis, stickers, GIFs, and more. These recommendations appear in the ‘For You’ feed for each user. Central to this is its algorithm, which uses artificial intelligence to make personalized recommendations for viewers. TikTok makes content discovery a big part of its experience, enabling videos to go viral rapidly. You can also use your phone contacts or social media connections to find friends already on the app. Once logged in, you can search popular creators, categories, or hashtags to find videos. TikTok users sign up with a phone number, email address, or a third-party account like Facebook or Instagram.
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This overview explains how TikTok works, TikTok data privacy, and how to use TikTok safely. Like many social media platforms, TikTok has been the subject of data privacy and security concerns.
TikTok is available globally via the App Store or Google Play stores. TikTok and Douyin both use the same software but maintain separate networks to comply with Chinese censorship restrictions. In 2017, it was launched in markets outside of China. The app was initially launched as Douyin in 2016, in China, by technology company ByteDance. The TikTok app has been downloaded 1.5 billion times worldwide, and about a third of its active monthly users are believed to be teenagers. Users can add effects like filters, background music, and stickers to create quirky and entertaining videos, often set to choreography. TikTok is a video-sharing app that allows users to create and share 15-second videos on any topic.